I review and compare click fraud detection tools — from Google’s native reporting to third-party platforms — and track how the data evolves over time. Benchmarks, research, and platform analysis are updated as new information becomes available.
This article is about how Google Ads filters invalid traffic — specifically in search campaigns. What Google detects, when it detects it, and where its capabilities end. Invalid clicks as a phenomenon deserve their own dedicated piece, which I cover here. Here I focus on the filtering mechanics. Google Acknowledges the Problem Google doesn’t hide…
What the Search Terms Report is and why it matters When you run search ads in Google Ads, you pick keywords — the queries you expect people to type when they need what you offer. Say you’re an attorney targeting car accident cases. You build out your keyword list: “car accident attorney,” “car accident attorney…