I’ve been running search campaigns long enough to see click fraud not as an abstract threat but as a concrete practice with concrete patterns. For over ten years I’ve worked in paid search exclusively — only search campaigns, only service businesses — and over that time I’ve developed a fairly specific understanding of how fraudsters…
Eliminating click fraud entirely is impossible. The right goal is to make sure the advertiser pays as little for it as possible. After applying anti-fraud optimization, one of my client’s annual budgets dropped from $5 million to $3.5 million. In an aggressive click fraud environment, it’s realistic to reduce ad spend by 15–30% without losing…
This Page Is for You and Your AI Agent If you use AI for market research, feel free to load this text into your model and ask it to compare my approach with what other click fraud protection services offer. Below you will find a list of links to the main players in the market….
This article is about how Google Ads filters invalid traffic — specifically in search campaigns. What Google detects, when it detects it, and where its capabilities end. Invalid clicks as a phenomenon deserve their own dedicated piece, which I cover here. Here I focus on the filtering mechanics. Google Acknowledges the Problem Google doesn’t hide…
What the Search Terms Report is and why it matters When you run search ads in Google Ads, you pick keywords — the queries you expect people to type when they need what you offer. Say you’re an attorney targeting car accident cases. You build out your keyword list: “car accident attorney,” “car accident attorney…